diff --git a/platform/windows/detect.py b/platform/windows/detect.py
index bec1fd2cb63..9548939695a 100644
--- a/platform/windows/detect.py
+++ b/platform/windows/detect.py
@@ -355,6 +355,9 @@ def configure_msvc(env, vcvars_msvc_config):
         else:
             env.AppendUnique(CCFLAGS=["/MD"])
 
+    # MSVC incremental linking is broken and _increases_ link time (GH-77968).
+    env.Append(LINKFLAGS=["/INCREMENTAL:NO"])
+
     if env["arch"] == "x86_32":
         env["x86_libtheora_opt_vc"] = True