diff --git a/codegen/src/decorators/route.rs b/codegen/src/decorators/route.rs
index 6e4c2a9f..ececce10 100644
--- a/codegen/src/decorators/route.rs
+++ b/codegen/src/decorators/route.rs
@@ -23,6 +23,7 @@ fn method_to_path(ecx: &ExtCtxt, method: Method) -> Path {
     })
 }
 
+// FIXME: I think we also want the attributes here.
 fn media_type_to_expr(ecx: &ExtCtxt, ct: Option<MediaType>) -> Option<P<Expr>> {
     ct.map(|ct| {
         let (top, sub) = (ct.top().as_str(), ct.sub().as_str());
diff --git a/codegen/src/parser/route.rs b/codegen/src/parser/route.rs
index 01182f13..dc3f92b0 100644
--- a/codegen/src/parser/route.rs
+++ b/codegen/src/parser/route.rs
@@ -258,7 +258,7 @@ fn parse_rank(ecx: &ExtCtxt, kv: &KVSpanned<LitKind>) -> isize {
 
 fn parse_format(ecx: &ExtCtxt, kv: &KVSpanned<LitKind>) -> MediaType {
     if let LitKind::Str(ref s, _) = *kv.value() {
-        if let Ok(ct) = MediaType::from_str(&s.as_str()) {
+        if let Some(ct) = MediaType::parse_flexible(&s.as_str()) {
             if !ct.is_known() {
                 let msg = format!("'{}' is not a known media type", s);
                 ecx.span_warn(kv.value.span, &msg);
@@ -273,7 +273,8 @@ fn parse_format(ecx: &ExtCtxt, kv: &KVSpanned<LitKind>) -> MediaType {
     ecx.struct_span_err(kv.span, r#"`format` must be a "media/type""#)
         .help(r#"format, if specified, must be a key-value pair where
               the key is `format` and the value is a string representing the
-              media type accepted. e.g: format = "application/json""#)
+              media type accepted. e.g: format = "application/json".
+              shorthand is also accepted: format = "json"#)
         .emit();
 
     MediaType::Any
diff --git a/codegen/tests/compile-fail/unknown-media-type.rs b/codegen/tests/compile-fail/unknown-media-type.rs
index 1744aef6..eb2c4148 100644
--- a/codegen/tests/compile-fail/unknown-media-type.rs
+++ b/codegen/tests/compile-fail/unknown-media-type.rs
@@ -1,3 +1,5 @@
+// must-compile-successfully
+
 #![feature(plugin, decl_macro)]
 #![plugin(rocket_codegen)]
 
@@ -12,7 +14,4 @@ fn two() -> &'static str { "hi" }
 #[get("/", format = "x-custom/x-custom")] //~ WARNING not a known media type
 fn three() -> &'static str { "hi" }
 
-// Make the test fail here so we can actually check for the warnings above.
-assert!(false);
-
 fn main() {  }
diff --git a/codegen/tests/ui/typed-uri-bad-type.stderr b/codegen/tests/ui/typed-uri-bad-type.stderr
index 28ca9637..710790e7 100644
--- a/codegen/tests/ui/typed-uri-bad-type.stderr
+++ b/codegen/tests/ui/typed-uri-bad-type.stderr
@@ -30,4 +30,4 @@ error[E0277]: the trait bound `S: rocket::http::uri::FromUriParam<_>` is not sat
 
 error: aborting due to 4 previous errors
 
-If you want more information on this error, try using "rustc --explain E0277"
+For more information about this error, try `rustc --explain E0277`.
diff --git a/examples/content_types/src/main.rs b/examples/content_types/src/main.rs
index 020f19b4..eeac18bb 100644
--- a/examples/content_types/src/main.rs
+++ b/examples/content_types/src/main.rs
@@ -19,8 +19,9 @@ struct Person {
 
 // In a `GET` request and all other non-payload supporting request types, the
 // preferred media type in the Accept header is matched against the `format` in
-// the route attribute.
-#[get("/<name>/<age>", format = "application/json")]
+// the route attribute. Note: if this was a real application, we'd use
+// `rocket_contrib`'s built-in JSON support and return a `JsonValue` instead.
+#[get("/<name>/<age>", format = "json")]
 fn get_hello(name: String, age: u8) -> content::Json<String> {
     // In a real application, we'd use the JSON contrib type.
     let person = Person { name: name, age: age, };
@@ -29,7 +30,7 @@ fn get_hello(name: String, age: u8) -> content::Json<String> {
 
 // In a `POST` request and all other payload supporting request types, the
 // content type is matched against the `format` in the route attribute.
-#[post("/<age>", format = "text/plain", data = "<name>")]
+#[post("/<age>", format = "plain", data = "<name>")]
 fn post_hello(age: u8, name: String) -> content::Json<String> {
     let person = Person { name: name, age: age, };
     content::Json(serde_json::to_string(&person).unwrap())
diff --git a/examples/json/src/main.rs b/examples/json/src/main.rs
index 4ec7e1b3..500d93c6 100644
--- a/examples/json/src/main.rs
+++ b/examples/json/src/main.rs
@@ -25,7 +25,7 @@ struct Message {
 }
 
 // TODO: This example can be improved by using `route` with multiple HTTP verbs.
-#[post("/<id>", format = "application/json", data = "<message>")]
+#[post("/<id>", format = "json", data = "<message>")]
 fn new(id: ID, message: Json<Message>, map: State<MessageMap>) -> JsonValue {
     let mut hashmap = map.lock().expect("map lock.");
     if hashmap.contains_key(&id) {
@@ -39,7 +39,7 @@ fn new(id: ID, message: Json<Message>, map: State<MessageMap>) -> JsonValue {
     }
 }
 
-#[put("/<id>", format = "application/json", data = "<message>")]
+#[put("/<id>", format = "json", data = "<message>")]
 fn update(id: ID, message: Json<Message>, map: State<MessageMap>) -> Option<JsonValue> {
     let mut hashmap = map.lock().unwrap();
     if hashmap.contains_key(&id) {
@@ -50,7 +50,7 @@ fn update(id: ID, message: Json<Message>, map: State<MessageMap>) -> Option<Json
     }
 }
 
-#[get("/<id>", format = "application/json")]
+#[get("/<id>", format = "json")]
 fn get(id: ID, map: State<MessageMap>) -> Option<Json<Message>> {
     let hashmap = map.lock().unwrap();
     hashmap.get(&id).map(|contents| {
diff --git a/examples/msgpack/src/main.rs b/examples/msgpack/src/main.rs
index aa750550..1ff64694 100644
--- a/examples/msgpack/src/main.rs
+++ b/examples/msgpack/src/main.rs
@@ -15,7 +15,7 @@ struct Message {
     contents: String
 }
 
-#[get("/<id>", format = "application/msgpack")]
+#[get("/<id>", format = "msgpack")]
 fn get(id: usize) -> MsgPack<Message> {
     MsgPack(Message {
         id: id,
@@ -23,7 +23,7 @@ fn get(id: usize) -> MsgPack<Message> {
     })
 }
 
-#[post("/", data = "<data>", format = "application/msgpack")]
+#[post("/", data = "<data>", format = "msgpack")]
 fn create(data: MsgPack<Message>) -> Result<String, ()> {
     Ok(data.into_inner().contents)
 }
diff --git a/examples/raw_upload/src/main.rs b/examples/raw_upload/src/main.rs
index 0fef0dbf..2a9ac7a3 100644
--- a/examples/raw_upload/src/main.rs
+++ b/examples/raw_upload/src/main.rs
@@ -8,7 +8,7 @@ extern crate rocket;
 use std::io;
 use rocket::Data;
 
-#[post("/upload", format = "text/plain", data = "<data>")]
+#[post("/upload", format = "plain", data = "<data>")]
 fn upload(data: Data) -> io::Result<String> {
     data.stream_to_file("/tmp/upload.txt").map(|n| n.to_string())
 }
diff --git a/lib/src/docify.rs b/lib/src/docify.rs
new file mode 100644
index 00000000..c38d894f
--- /dev/null
+++ b/lib/src/docify.rs
@@ -0,0 +1,76 @@
+macro_rules! docify {
+    ([$($doc:tt)*]; $($tt:tt)*) => {
+        docify!([$($doc)*] [] $($tt)*);
+    };
+
+    // FIXME: Treat $a just like everywhere else. What if we start with @[]?
+    ([$a:tt $($b:tt)*] [] $($tt:tt)*) => {
+        docify!([$($b)*] [stringify!($a), " "] $($tt)*);
+    };
+
+    ([@fence @$lang:tt $($b:tt)*] [$($c:tt)+] $($tt:tt)*) => {
+        docify!([$($b)*] [$($c)+, "\n\n```", stringify!($lang), "\n"] $($tt)*);
+    };
+
+    ([@fence $($b:tt)*] [$($c:tt)+] $($tt:tt)*) => {
+        docify!([$($b)*] [$($c)+, "\n\n```\n"] $($tt)*);
+    };
+
+    ([@{$($a:tt),*}! $($b:tt)*] [$($c:tt)+] $($tt:tt)*) => {
+        docify!([$($b)*] [$($c)+, $($a),*] $($tt)*);
+    };
+
+    ([@{$($a:tt),*} $($b:tt)*] [$($c:tt)+] $($tt:tt)*) => {
+        docify!([$($b)*] [$($c)+, $($a),*, " "] $($tt)*);
+    };
+
+    ([@code{$($a:tt)+}! $($b:tt)*] [$($c:tt)+] $($tt:tt)*) => {
+        docify!([$($b)*] [$($c)+, "`", $(stringify!($a)),*, "`"] $($tt)*);
+    };
+
+    ([@code{$($a:tt)+} $($b:tt)*] [$($c:tt)+] $($tt:tt)*) => {
+        docify!([$($b)*] [$($c)+, "`", $(stringify!($a)),*, "` "] $($tt)*);
+    };
+
+    ([@[$($a:tt)*]! $($b:tt)*] [$($c:tt)+] $($tt:tt)*) => {
+        docify!([$($b)*] [$($c)+, $(stringify!($a)),*] $($tt)*);
+    };
+
+    ([@[$($a:tt)*] $($b:tt)*] [$($c:tt)+] $($tt:tt)*) => {
+        docify!([$($b)*] [$($c)+, $(stringify!($a)),*, " "] $($tt)*);
+    };
+
+    ([@nl $($b:tt)*] [$($c:tt)+] $($tt:tt)*) => {
+        docify!([$($b)*] [$($c)+, "\n"] $($tt)*);
+    };
+
+    (@punct [$a:tt $p:tt $($b:tt)*] [$($c:tt)+] $($tt:tt)*) => {
+        docify!([$($b)*] [$($c)+, stringify!($a), stringify!($p), " "] $($tt)*);
+    };
+
+    (@upunct [$a:tt $p:tt $($b:tt)*] [$($c:tt)+] $($tt:tt)*) => {
+        docify!([$($b)*] [$($c)+, stringify!($a), stringify!($p)] $($tt)*);
+    };
+
+    ([$a:tt . $($b:tt)*] $($rest:tt)+) => { docify!(@punct [$a . $($b)*] $($rest)+); };
+    ([$a:tt , $($b:tt)*] $($rest:tt)+) => { docify!(@punct [$a , $($b)*] $($rest)+); };
+    ([$a:tt ; $($b:tt)*] $($rest:tt)+) => { docify!(@punct [$a ; $($b)*] $($rest)+); };
+    ([$a:tt : $($b:tt)*] $($rest:tt)+) => { docify!(@punct [$a : $($b)*] $($rest)+); };
+    ([$a:tt ! $($b:tt)*] $($rest:tt)+) => { docify!(@punct [$a ! $($b)*] $($rest)+); };
+    ([$a:tt ! $($b:tt)*] $($rest:tt)+) => { docify!(@punct [$a ! $($b)*] $($rest)+); };
+
+    ([$a:tt :: $($b:tt)*] $($rest:tt)+) => { docify!(@upunct [$a :: $($b)*] $($rest)+); };
+
+    ([$a:tt $($b:tt)*] [$($c:tt)+] $($tt:tt)*) => {
+        docify!([$($b)*] [$($c)+, stringify!($a), " "] $($tt)*);
+    };
+
+    ([] [$($doc:expr),*] $($tt:tt)*) => {
+        docify!(concat!($($doc),*), $($tt)*);
+    };
+
+    ($x:expr, $($tt:tt)*) => {
+        #[doc = $x]
+        $($tt)*
+    };
+}
diff --git a/lib/src/http/content_type.rs b/lib/src/http/content_type.rs
index c8dd358d..6954ec45 100644
--- a/lib/src/http/content_type.rs
+++ b/lib/src/http/content_type.rs
@@ -45,15 +45,119 @@ pub struct ContentType(pub MediaType);
 macro_rules! content_types {
     ($($name:ident ($check:ident): $str:expr, $t:expr,
         $s:expr $(; $k:expr => $v:expr)*,)+) => {
-        $(
-            #[doc="Content-Type for <b>"] #[doc=$str] #[doc="</b>: <i>"]
-            #[doc=$t] #[doc="/"] #[doc=$s]
-            $(#[doc="; "] #[doc=$k] #[doc=" = "] #[doc=$v])*
-            #[doc="</i>"]
+    $(
+        docify!([
+            Content Type for @{"**"}! @{$str}! @{"**"}!: @{"`"} @{$t}! @[/]! @{$s}!
+            $(; @{$k}! @[=]! @{$v}!)* @{"`"}!.
+        ];
             #[allow(non_upper_case_globals)]
             pub const $name: ContentType = ContentType(MediaType::$name);
-         )+
-    };
+        );
+    )+
+}}
+
+macro_rules! from_extension {
+    ($($ext:expr => $name:ident,)*) => (
+    docify!([
+        Returns the @[Content-Type] associated with the extension @code{ext}.
+        Not all extensions are recognized. If an extensions is not recognized,
+        @code{None} is returned. The currently recognized extensions are:
+
+        @nl
+        $(* @{$ext} - @{"`ContentType::"}! @[$name]! @{"`"} @nl)*
+        @nl
+
+        This list is likely to grow. Extensions are matched
+        @[case-insensitively.]
+    ];
+        /// # Example
+        ///
+        /// Recognized content types:
+        ///
+        /// ```rust
+        /// use rocket::http::ContentType;
+        ///
+        /// let xml = ContentType::from_extension("xml");
+        /// assert_eq!(xml, Some(ContentType::XML));
+        ///
+        /// let xml = ContentType::from_extension("XML");
+        /// assert_eq!(xml, Some(ContentType::XML));
+        /// ```
+        ///
+        /// An unrecognized content type:
+        ///
+        /// ```rust
+        /// use rocket::http::ContentType;
+        ///
+        /// let foo = ContentType::from_extension("foo");
+        /// assert!(foo.is_none());
+        /// ```
+        #[inline]
+        pub fn from_extension(ext: &str) -> Option<ContentType> {
+            MediaType::from_extension(ext).map(ContentType)
+        }
+    );)
+}
+
+macro_rules! parse_flexible {
+    ($($short:expr => $name:ident,)*) => (
+    docify!([
+        Flexibly parses @code{name} into a @code{ContentType}. The parse is
+        @[_flexible_] because, in addition to stricly correct content types, it
+        recognizes the following shorthands:
+
+        @nl
+        $(* $short - @{"`ContentType::"}! @[$name]! @{"`"} @nl)*
+        @nl
+    ];
+        /// For regular parsing, use the
+        /// [`ContentType::from_str()`](#impl-FromStr) method.
+        ///
+        /// # Example
+        ///
+        /// Using a shorthand:
+        ///
+        /// ```rust
+        /// use rocket::http::ContentType;
+        ///
+        /// let html = ContentType::parse_flexible("html");
+        /// assert_eq!(html, Some(ContentType::HTML));
+        ///
+        /// let json = ContentType::parse_flexible("json");
+        /// assert_eq!(json, Some(ContentType::JSON));
+        /// ```
+        ///
+        /// Using the full content-type:
+        ///
+        /// ```rust
+        /// use rocket::http::ContentType;
+        ///
+        /// let html = ContentType::parse_flexible("text/html; charset=utf-8");
+        /// assert_eq!(html, Some(ContentType::HTML));
+        ///
+        /// let json = ContentType::parse_flexible("application/json");
+        /// assert_eq!(json, Some(ContentType::JSON));
+        ///
+        /// let custom = ContentType::parse_flexible("application/x+custom");
+        /// assert_eq!(custom, Some(ContentType::new("application", "x+custom")));
+        /// ```
+        ///
+        /// An unrecognized content-type:
+        ///
+        /// ```rust
+        /// use rocket::http::ContentType;
+        ///
+        /// let foo = ContentType::parse_flexible("foo");
+        /// assert_eq!(foo, None);
+        ///
+        /// let bar = ContentType::parse_flexible("foo/bar/baz");
+        /// assert_eq!(bar, None);
+        /// ```
+        #[inline]
+        pub fn parse_flexible(name: &str) -> Option<ContentType> {
+            MediaType::parse_flexible(name).map(ContentType)
+        }
+    );)
 }
 
 impl ContentType {
@@ -79,39 +183,9 @@ impl ContentType {
         ContentType(MediaType::new(top, sub))
     }
 
-    /// Returns the Content-Type associated with the extension `ext` if the
-    /// extension is recognized. Not all extensions are recognized. If an
-    /// extensions is not recognized, then this method returns `None`. The
-    /// currently recognized extensions are txt, html, htm, xml, csv, js, css,
-    /// json, png, gif, bmp, jpeg, jpg, webp, svg, pdf, ttf, otf, woff, and
-    /// woff2. Extensions are matched case-insensitively.
-    ///
-    /// # Example
-    ///
-    /// Recognized content types:
-    ///
-    /// ```rust
-    /// use rocket::http::ContentType;
-    ///
-    /// let xml = ContentType::from_extension("xml");
-    /// assert_eq!(xml, Some(ContentType::XML));
-    ///
-    /// let xml = ContentType::from_extension("XML");
-    /// assert_eq!(xml, Some(ContentType::XML));
-    /// ```
-    ///
-    /// An unrecognized content type:
-    ///
-    /// ```rust
-    /// use rocket::http::ContentType;
-    ///
-    /// let foo = ContentType::from_extension("foo");
-    /// assert!(foo.is_none());
-    /// ```
-    #[inline]
-    pub fn from_extension(ext: &str) -> Option<ContentType> {
-        MediaType::from_extension(ext).map(ContentType)
-    }
+    known_shorthands!(parse_flexible);
+
+    known_extensions!(from_extension);
 
     /// Creates a new `ContentType` with top-level type `top`, subtype `sub`,
     /// and parameters `ps`. This should _only_ be used to construct uncommon or
diff --git a/lib/src/http/known_media_types.rs b/lib/src/http/known_media_types.rs
index 7038822e..1e195a51 100644
--- a/lib/src/http/known_media_types.rs
+++ b/lib/src/http/known_media_types.rs
@@ -5,7 +5,7 @@ macro_rules! known_media_types {
         HTML (is_html): "HTML", "text", "html" ; "charset" => "utf-8",
         Plain (is_plain): "plain text", "text", "plain" ; "charset" => "utf-8",
         JSON (is_json): "JSON", "application", "json",
-        MsgPack (is_msgpack): "MessagePack", "application", "msgpack",
+        MsgPack (is_msgpack): "MsgPack", "application", "msgpack",
         Form (is_form): "forms", "application", "x-www-form-urlencoded",
         JavaScript (is_javascript): "JavaScript", "application", "javascript",
         CSS (is_css): "CSS", "text", "css" ; "charset" => "utf-8",
@@ -51,3 +51,19 @@ macro_rules! known_extensions {
         "woff2" => WOFF2,
     })
 }
+
+macro_rules! known_shorthands {
+    ($cont:ident) => ($cont! {
+        "any" => Any,
+        "binary" => Binary,
+        "html" => HTML,
+        "plain" => Plain,
+        "json" => JSON,
+        "msgpack" => MsgPack,
+        "form" => Form,
+        "js" => JavaScript,
+        "css" => CSS,
+        "multipart" => FormData,
+        "xml" => XML,
+    })
+}
diff --git a/lib/src/http/media_type.rs b/lib/src/http/media_type.rs
index ee3d72b5..7fd3b8ac 100644
--- a/lib/src/http/media_type.rs
+++ b/lib/src/http/media_type.rs
@@ -106,11 +106,11 @@ macro_rules! media_str {
 macro_rules! media_types {
     ($($name:ident ($check:ident): $str:expr, $t:expr,
         $s:expr $(; $k:expr => $v:expr)*,)+) => {
-        $(
-            #[doc="Media type for <b>"] #[doc=$str] #[doc="</b>: <i>"]
-            #[doc=$t] #[doc="/"] #[doc=$s]
-            $(#[doc="; "] #[doc=$k] #[doc=" = "] #[doc=$v])*
-            #[doc="</i>"]
+    $(
+        docify!([
+            Media Type for @{"**"}! @{$str}! @{"**"}!: @{"`"} @{$t}! @[/]! @{$s}!
+            $(; @{$k}! @[=]! @{$v}!)* @{"`"}!.
+        ];
             #[allow(non_upper_case_globals)]
             pub const $name: MediaType = MediaType {
                 source: Source::Known(concat!($t, "/", $s, $("; ", $k, "=", $v),*)),
@@ -118,34 +118,48 @@ macro_rules! media_types {
                 sub: media_str!($s),
                 params: MediaParams::Static(&[$((media_str!($k), media_str!($v))),*])
             };
+        );
+    )+
 
-            #[doc="Returns `true` if `self` is the media type for <b>"]
-            #[doc=$str]
-            #[doc="</b>, "]
-            /// without considering parameters.
+    /// Returns `true` if this MediaType is known to Rocket. In other words,
+    /// returns `true` if there is an associated constant for `self`.
+    pub fn is_known(&self) -> bool {
+        if let Source::Known(_) = self.source {
+            return true;
+        }
+
+        $(if self.$check() { return true })+
+        false
+    }
+
+    $(
+        docify!([
+            Returns @code{true} if the @[top-level] and sublevel types of
+            @code{self} are the same as those of @{"`MediaType::"}! $name
+            @{"`"}!.
+        ];
             #[inline(always)]
             pub fn $check(&self) -> bool {
                 *self == MediaType::$name
             }
-         )+
-
-        /// Returns `true` if this MediaType is known to Rocket, that is,
-        /// there is an associated constant for `self`.
-        pub fn is_known(&self) -> bool {
-            $(if self.$check() { return true })+
-            false
-        }
-    };
-}
+        );
+    )+
+}}
 
 macro_rules! from_extension {
     ($($ext:expr => $name:ident,)*) => (
-        /// Returns the Media-Type associated with the extension `ext`. Not all
-        /// extensions are recognized. If an extensions is not recognized,
-        /// `None` is returned. The currently recognized extensions are
-        $(#[doc=$ext]#[doc=","])*
-        /// and is likely to grow. Extensions are matched case-insensitively.
-        ///
+    docify!([
+        Returns the @[Media-Type] associated with the extension @code{ext}. Not
+        all extensions are recognized. If an extensions is not recognized,
+        @code{None} is returned. The currently recognized extensions are:
+
+        @nl
+        $(* @{$ext} - @{"`MediaType::"}! @[$name]! @{"`"} @nl)*
+        @nl
+
+        This list is likely to grow. Extensions are matched
+        @[case-insensitively.]
+    ];
         /// # Example
         ///
         /// Recognized media types:
@@ -174,7 +188,70 @@ macro_rules! from_extension {
                 _ => None
             }
         }
-    )
+    );)
+}
+
+macro_rules! parse_flexible {
+    ($($short:expr => $name:ident,)*) => (
+    docify!([
+        Flexibly parses @code{name} into a @code{MediaType}. The parse is
+        @[_flexible_] because, in addition to stricly correct media types, it
+        recognizes the following shorthands:
+
+        @nl
+        $(* $short - @{"`MediaType::"}! @[$name]! @{"`"} @nl)*
+        @nl
+    ];
+        /// For regular parsing, use the
+        /// [`MediaType::from_str()`](#impl-FromStr) method.
+        ///
+        /// # Example
+        ///
+        /// Using a shorthand:
+        ///
+        /// ```rust
+        /// use rocket::http::MediaType;
+        ///
+        /// let html = MediaType::parse_flexible("html");
+        /// assert_eq!(html, Some(MediaType::HTML));
+        ///
+        /// let json = MediaType::parse_flexible("json");
+        /// assert_eq!(json, Some(MediaType::JSON));
+        /// ```
+        ///
+        /// Using the full media type:
+        ///
+        /// ```rust
+        /// use rocket::http::MediaType;
+        ///
+        /// let html = MediaType::parse_flexible("text/html; charset=utf-8");
+        /// assert_eq!(html, Some(MediaType::HTML));
+        ///
+        /// let json = MediaType::parse_flexible("application/json");
+        /// assert_eq!(json, Some(MediaType::JSON));
+        ///
+        /// let custom = MediaType::parse_flexible("application/x+custom");
+        /// assert_eq!(custom, Some(MediaType::new("application", "x+custom")));
+        /// ```
+        ///
+        /// An unrecognized media type:
+        ///
+        /// ```rust
+        /// use rocket::http::MediaType;
+        ///
+        /// let foo = MediaType::parse_flexible("foo");
+        /// assert_eq!(foo, None);
+        ///
+        /// let bar = MediaType::parse_flexible("foo/bar/baz");
+        /// assert_eq!(bar, None);
+        /// ```
+        pub fn parse_flexible(name: &str) -> Option<MediaType> {
+            match name {
+                $(x if uncased_eq(x, $short) => Some(MediaType::$name)),*,
+                _ => MediaType::from_str(name).ok(),
+            }
+        }
+    );)
 }
 
 impl MediaType {
@@ -240,7 +317,6 @@ impl MediaType {
             IndexedStr::Concrete(val.into())
         ));
 
-
         MediaType {
             source: Source::None,
             top: IndexedStr::Concrete(top.into()),
@@ -249,6 +325,8 @@ impl MediaType {
         }
     }
 
+    known_shorthands!(parse_flexible);
+
     known_extensions!(from_extension);
 
     /// Returns the top-level type for this media type. The return type,
diff --git a/lib/src/lib.rs b/lib/src/lib.rs
index c28dda0f..81a9074e 100644
--- a/lib/src/lib.rs
+++ b/lib/src/lib.rs
@@ -4,6 +4,7 @@
 #![feature(plugin, decl_macro)]
 #![feature(never_type)]
 #![feature(try_trait)]
+#![recursion_limit="256"]
 
 #![plugin(pear_codegen)]
 
@@ -118,6 +119,7 @@ extern crate isatty;
 #[cfg(test)] #[macro_use] extern crate lazy_static;
 
 #[doc(hidden)] #[macro_use] pub mod logger;
+#[macro_use] mod docify;
 pub mod local;
 pub mod http;
 pub mod request;
diff --git a/lib/src/response/content.rs b/lib/src/response/content.rs
index 01562476..9e889ee4 100644
--- a/lib/src/response/content.rs
+++ b/lib/src/response/content.rs
@@ -90,4 +90,3 @@ ctrs! {
     Css: CSS, "CSS", "text/css",
     JavaScript: JavaScript, "JavaScript", "application/javascript"
 }
-